If you’ve ever opened the Google app and noticed a feed full of news, blogs, or articles that match your interests, then you’ve already seen Google Discover in action. But have you ever wondered how your content could land there? Let’s talk about how you can increase your Google Discover visibility organically using key ranking signals and tools that help track them.
In this guide, we’re going to keep things simple, practical, and real. Whether you’re a small business, blogger, or marketing agency like Techcrest Marketing, these tips are your stepping stones to gaining real traction in Google Discover.
Understanding Google Discover
Google Discover is a feed that shows users content based on their activity, interests, and interactions with Google services. Unlike Google Search, where users type a query, Discover shows content that users might like without them even asking.
That means your content has to be fresh, relevant, and tailored to what users care about. But don’t worry—you don’t need to be a big publisher to get there.
Let’s explore how to do it right.
Focus on E-A-T: Expertise, Authoritativeness, and Trustworthiness
E-A-T is one of the strongest ranking signals not only for traditional SEO but also for Google Discover. Google wants to make sure the content it promotes is credible and worth a user’s time.
Here’s how you can improve your E-A-T:
- Include a clear author bio on your posts.
- Link to credible sources.
- Keep your “About Us” page updated.
- Show case studies, client testimonials, or credentials.
For example, when Techcrest Marketing published a blog on digital marketing trends in Winnipeg, we included client feedback and expert opinions. This helped build trust and improve its chance to be shown on platforms like Discover.
Publish Evergreen and Timely Content
Google Discover prioritizes fresh content but also rewards timeless information. The sweet spot? A good mix of both.
Evergreen content keeps driving traffic long after it’s published. For instance, articles like “Beginner’s Guide to Search Engine Optimization Morden” stay relevant all year long. Meanwhile, trending topics or seasonal posts show that your site is active and in tune with what users care about now.
Use tools like Google Trends to identify rising topics in your niche. Combine them with your expertise and get posting.
Use High-Quality Images That Matter
Images play a big role in Discover. They’re not just eye-candy—they’re clickable magnets.
Here are a few quick tips:
- Always include a large, high-resolution image (minimum 1200 px wide).
- Avoid clickbait visuals.
- Use original photos if possible or stock photos that truly match the topic.
You can enable Max Image Preview in your HTML to tell Google it can show full-sized images. This small setting can make a big difference in visibility.
Write for Mobile Users
Let’s be honest—most Discover traffic comes from mobile devices. That’s why your website must be mobile-friendly.
Make sure:
- Your pages load fast (ideally under 3 seconds).
- Text is easy to read on smaller screens.
- Buttons and links are easy to click.
Use Google PageSpeed Insights and Google Mobile-Friendly Test to see how your site performs and fix any issues quickly.
Craft Engaging Headlines
Headlines are everything in Discover. They decide whether someone taps your link or scrolls past it.
What makes a headline stand out?
- Be clear, not clickbait-y.
- Spark curiosity but deliver value.
- Include the focus keyword when possible.
Let’s say you’re targeting the keyword “search engine optimization Morden.” A solid headline could be:
“Why Search Engine Optimization Morden Businesses Can’t Ignore Anymore”
It’s location-specific, helpful, and inviting.
Set Up Google Ranking Signals Using Tools
Tracking the right signals can give you insights into what’s working and what needs improvement.
1. Google Search Console
This free tool tells you if your content is eligible for Discover traffic.
Steps:
- Go to “Performance” → Choose “Discover.”
- Check impressions and clicks from Discover.
If you’re not seeing Discover data yet, that’s okay. Keep publishing quality content and monitor it every few weeks.
2. Google Analytics 4 (GA4)
While Discover data isn’t shown directly, you can track spikes in organic traffic and trace them to specific articles.
Steps:
- Create custom reports to segment traffic sources.
- Monitor top-performing pages for unusual traffic increases.
3. SEO Tools Like SEMrush or Ahrefs
These tools help analyze keyword trends, backlink profiles, and content scores.
Look at which articles have high engagement, backlinks, and low bounce rates. These often align with what works in Discover.
At Techcrest Marketing, we’ve used these tools to improve rankings for clients by optimizing content with well-performing signals.
Improve Dwell Time and Engagement
When users stick around longer on your page, Google sees your content as valuable. This increases your chances of being featured.
Here’s what helps:
- Embed relevant videos or infographics.
- Break up text with bullet points and headings.
- Add related internal links to keep readers on-site.
A blog that explains “how to get started with search engine optimization Morden” could link to another post on “top SEO tools for small businesses.” This keeps the user engaged and helps you build a content web.
Focus on Real-World Relevance
Content should connect with real-life experiences. Instead of writing generic posts, tap into local events, community updates, or case studies.
For example, if there’s a digital expo happening in Morden, write about how businesses there can benefit from better online visibility. You could even feature interviews or photos from the event.
This type of content performs well because it’s specific, relatable, and shareable.
Improve Content Freshness with Updates
Updating older blog posts tells Google your site is active and your content is up to date.
Here’s how to do it:
- Add new data or trends.
- Fix outdated links.
- Refresh the introduction or visuals.
We recently updated a post at Techcrest Marketing that was originally published in 2022. After updating stats and reformatting the layout, the post started gaining traction again in Discover.
Build Authority with Backlinks
While Discover isn’t entirely dependent on backlinks, they still help build trust and domain authority.
Try this:
- Guest post on niche blogs or local news sites.
- Reach out to influencers in your space.
- Share your content on LinkedIn, Reddit, or Facebook groups.
The more trustworthy your site appears, the better your chances of getting picked up by Google Discover.
Optimize Core Web Vitals
Core Web Vitals are part of Google’s ranking criteria and influence how users experience your site.
Make sure to monitor:
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
Use Google Search Console’s Core Web Vitals report to track and fix these metrics. Even small improvements in speed or layout stability can boost your Discover visibility.
Stay Consistent with Publishing
One great article won’t get you on Google Discover every day. But consistency can.
Plan out a content calendar. Post regularly—maybe twice a week or biweekly depending on your bandwidth.
At Techcrest Marketing, we help businesses structure their content strategy for long-term growth rather than one-time visibility boosts. This kind of consistency is key for platforms like Discover.
Make Your Content Share-Worthy
The more your content is shared, the more signals it sends to Google that it’s relevant and engaging.
Here’s how to make your content shareable:
- Add easy-to-use share buttons.
- Use simple language and relatable examples.
- Write with a storytelling touch.
If someone enjoys your blog about search engine optimization company Morden, they’re more likely to share it with fellow business owners in the area.
Google Discover is not just for big news outlets. With the right strategies, tools, and mindset, anyone can tap into this stream of organic traffic. Use these ranking signals, monitor your progress, and keep delivering value to your audience. And if you ever feel stuck, remember that Techcrest Marketing is just a message away from helping you craft content that works—naturally and effectively.
